That said, Temple Run floundered when it was originally released for $0.99 and success didn’t come until the game went free-to-play. 44 top grossing app in Apple’s App Store according to AppData. Since it was launched in August 2011, the game been downloaded over 80 million times on iOS and Android devices. It’s not surprising Disney Mobile wants to take advantage of the Temple Run phenomena. So far Disney’s efforts on mobile have been highly successful - its Where’s My Water has been popular enough for the company to create a series of merchandise lines based on the game’s characters. Decrem also revealed Disney is interested in adapting Temple Run to a number of different IPs, but it was Imangi who was insistent about tying the game to Pixar’s upcoming movie. While Disney’s game division posted an overall loss for the last fiscal quarter, Disney Mobile SVP and GM Bart Decrem told us the company is focused developing new characters in mobile games, then bringing them into the larger Disney universe. Temple Run: Brave is just one part of Disney’s larger plan to continue expanding its presence in mobile.
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